BIMA is the voice of digital and tech. They represent a community of businesses, charities, and academia across the UK. In 2021, they approached our team at Incendiary Blue because they needed a central hub to house AI learning articles. The incentive to use this hub was that the content was quality-checked, and only factual, peer-reviewed information would be displayed, rather than the random assortment one might find in a search engine. Aside from creating the UX and both light and dark interfaces, I also developed an animated graphic for their social media channels, along with some Instagram content to drive traffic to the hub and created a promotional billboard concept.